Cravings Madison WI

Binging usually starts with a craving. We want something we really know is not good for us, so we decide not to have it—not because we don’t want it, but because we feel we shouldn’t. This leads to a feeling of deprivation which can, and usually does, lead to binging and guilt, with vows to never do it again.

Kim L Petershack
(608) 252-8000
1313 Fish Hatchery Rd
Madison, WI
Services
Diabetes Education, Nutrition Counseling, Weight Management, Diet Plan, Sports Nutrition, First Consultation, Weight Loss
Hours
Sunday:Closed
Monday:9:00 AM - 5:00 PM
Tuesday:9:00 AM - 5:00 PM
Wednesday:9:00 AM - 5:00 PM
Thursday:9:00 AM - 5:00 PM
Friday:9:00 AM - 5:00 PM
Saturday:Closed

Tracy Lewis
608-257-0800 ext. 2
1050 Regent Street, Suite 204, Madison, WI
Madison, WI
 
Smith Chiropractic Office
(608) 251-5959
122 E Olin Ave,# 190
Madison, WI
Services
Diabetes Education, Nutrition Counseling, Weight Management, Diet Plan, Sports Nutrition, First Consultation, Weight Loss
Hours
Sunday:Closed
Monday:9:00 AM - 5:00 PM
Tuesday:9:00 AM - 5:00 PM
Wednesday:9:00 AM - 5:00 PM
Thursday:9:00 AM - 5:00 PM
Friday:9:00 AM - 5:00 PM
Saturday:Closed

Elite Nutrition
(608) 233-3030
2848 University Ave
Madison, WI
Services
Diabetes Education, Nutrition Counseling, Weight Management, Diet Plan, Sports Nutrition, First Consultation, Weight Loss
Hours
Sunday:Closed
Monday:9:00 AM - 5:00 PM
Tuesday:9:00 AM - 5:00 PM
Wednesday:9:00 AM - 5:00 PM
Thursday:9:00 AM - 5:00 PM
Friday:9:00 AM - 5:00 PM
Saturday:Closed

UW Medical Foundation
(608) 821-4100
555 Zor Shrine Pl
Madison, WI
Services
Diabetes Education, Nutrition Counseling, Weight Management, Diet Plan, Sports Nutrition, First Consultation, Weight Loss
Hours
Sunday:Closed
Monday:9:00 AM - 5:00 PM
Tuesday:9:00 AM - 5:00 PM
Wednesday:9:00 AM - 5:00 PM
Thursday:9:00 AM - 5:00 PM
Friday:9:00 AM - 5:00 PM
Saturday:Closed

Dean Health System
(608) 250-1464
1313 Fish Hatchery Road
Madison, WI
 
Jennifer M. Warner
608-251-6590 
660 West Washington Avenue, Suite 308, Madison, WI
Madison, WI
 
U W Health-Health & Nutrition
(608) 263-4360
2880 University Ave
Madison, WI
Services
Diabetes Education, Nutrition Counseling, Weight Management, Diet Plan, Sports Nutrition, First Consultation, Weight Loss
Hours
Sunday:Closed
Monday:9:00 AM - 5:00 PM
Tuesday:9:00 AM - 5:00 PM
Wednesday:9:00 AM - 5:00 PM
Thursday:9:00 AM - 5:00 PM
Friday:9:00 AM - 5:00 PM
Saturday:Closed

Shirley R Shelley
(608) 260-6000
1821 S Stoughton Rd
Madison, WI
Services
Diabetes Education, Nutrition Counseling, Weight Management, Diet Plan, Sports Nutrition, First Consultation, Weight Loss
Hours
Sunday:Closed
Monday:9:00 AM - 5:00 PM
Tuesday:9:00 AM - 5:00 PM
Wednesday:9:00 AM - 5:00 PM
Thursday:9:00 AM - 5:00 PM
Friday:9:00 AM - 5:00 PM
Saturday:Closed

Jenny Craig
(866) 622-9370
6649 Odana Rd
Madison, WI
Alternate Phone Number
(866) 622-9370
Services
Weight Loss, Diet Plans

Cravings

by Roe Gallo, M.A.

From Living Nutrition vol. 6

It seems the main reason for binging is that we feel deprived. Binging usually starts with a craving. We want something we really know is not good for us, so we decide not to have it—not because we don’t want it, but because we feel we shouldn’t. This leads to a feeling of deprivation which can, and usually does, lead to binging and guilt, with vows to never do it again.

How many times have you taken that first spoonful of ice cream or a cookie and ended up eating the whole quart or the entire box? You figured that the damage was already done after the first mouthful, so you might as well finish the whole box because you believe this will be the last time, and tomorrow you’ll make a new start and never touch those junk foods again. Does this sound a little familiar?

If you have a craving for something it’s usually because you associate that something with a good feeling. This feeling could be purely sensual — taste, smell, texture or it could be a memory. For example, I had a friend who could not shake the coffee habit. She switched to decaf and beat the caffeine addiction and stopped drinking coffee during the day, but she still craved her morning coffee. I met her at a café one morning to discuss this problem. As she drank her coffee, I asked her to sip the coffee slowly, relax and enjoy the experience. Then I asked her to talk about that experience — the taste, ...

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